Startups:#CleanTech Ventures are the next big things

At a stage where Industrialization, automobiles and food processing industry have emerged as the key pollutants and the horizon of end of fossil-fueled economy is coming to an end - the next step for us to focus is to build a comprehensive ecosystem around  alternate energy sources, recycling technologies, waste management,  organic farming and allied industries.  At Cherunathury Tech Ventures we have built a service portfolio that will enable new ventures and technology startups in planning, launching, fundraising and setting up their businesses. 

Clean Tech Ventures are the next big things

CleanTech Ventures - under which we offer our business consulting services, is a comprehensive approach to address various business life cycle challenges for these Renewable and Clean Technology Enterprises.   There are lot of policy leverages in countries like India and elsewhere which can be leveraged.  Many ecosystem players like investors and specialists are available who bring solutions to the table to make the businesses reach and sustain growth.  

We understand that unlike other technology startups, CleanTech Ventures have long gestation periods.  So it is important to get partners and investors who understand the nature of the business and have sustained interest in the sector. Our endeavor is to connect with such strategic investing sources as part of our solutions to these enterprises. 

We are also looking to connect with skilled execution teams who are seeking opportunities.  There are specific skill sets that are in demand, and some or not. Wind energy, for example, seems to be tapering in Southern India, while picking up elsewhere.   

Leverage of core technologies is key for success.  Connecting with research institutions in India and elsewhere, who need industry connects and reach to markets are key factors for building a contiguous ecosystem.  

The market itself is defining itself - the citizenry, the enterprise and the governments have no cohesive approach to prepare for embracing clean technologies in a wholesome manner - the policies have been sporadic, enforcement weak, and voluntary adoption, meagre.  The whole point is that there is an education cycle before the actual business - and that might be good starting point.  However, we all would agree that this is delaying the inevitable.

There is an opportunity therefore to choose the 'battle' and choose the approach.  A series of tactical successes would be the best possible approach to validate long term strategies.  The long story short here is - it is time to start. 

- Ashok Subramanian 

Ashok Subramanian is a Business Strategist and Startup Evangelist.  He is the CEO of @CherunathuryTV, a new age Business Consulting Venture